Client
Taco Lab
Overview
Having completed their first catering season, Taco Lab have earned a fierce reputation for their flavoursome food. Specialising in traditional slow roasted pulled pork carntitas, Taco Lab are proud to be serving up the vibrant tastes of Mexican cuisine.
Client
Taco Lab
Industry
Street Food
Service
Brand Identity Design
Printed Marketing Materials
Digital Marketing Materials
Duration
6 Weeks
Location
Market Harborough, U.K
The Challenge
However, their existing brand lacked any character and they struggled to compete at busy food events. After the initial discovery call with the client, we outlined that the visual style of the brand had to feel imperfect, similar to an authentic Mexican street food vendor.
The Solution
With that in mind, I built a custom wordmark based on traditional hand painted taqueria signage. The rough texture was achieved by carving the wordmark into linoleum, then it was hand printed onto paper to provide us with the imperfections we were looking for. The icon was inspired by ceramic talevera tiles, which became widely popular in kitchens across Mexico in the 16th century and are instantly recognisable to their cuisine. The colour palette is vibrant, fresh and energetic; which is a reflection of the ingredients and products that Taco Lab have to offer.
