Elevating Brands
Elevating Brands
With Innovative
With Innovative
design Solutions
design Solutions
Liam Maxwell-Jones,
Freelance Graphic Designer
Market Harborough, Leicestershire.
Market Harborough, Leicestershire.
ABOUT ME
My name is Liam Maxwell-Jones, I’m a freelance graphic designer based in the East Midlands of the United Kingdom and I specialise in branding and marketing materials. From concept to completion, I demonstrate a broad range of skills across digital and print. This has provided me with a wealth of experience through a range of exciting opportunities, working for international clients such as FIFA and many national businesses across the U.K.
Completed Projects
Completed Projects
Completed Projects
Completed Projects
Years of Industry Experience
Years of Industry Experience
Years of Industry Experience
Years of Industry Experience
About Me
My name is Liam Maxwell-Jones, I’m a freelance graphic designer based in the East Midlands of the United Kingdom and I specialise in branding and marketing materials. From concept to completion, I demonstrate a broad range of skills across digital and print. This has provided me with a wealth of experience through a range of exciting opportunities, working for international clients such as FIFA and many national businesses across the U.K.
Completed projects
Completed projects
Years of Industry Experience
Years of Industry Experience
Process
HOW I WORK
01. DISCOVERY CALL
We’ll kick things off with a 30-minute discovery call where I will guide you through a brand questionnaire. These questions help me to understand your business, goals, and vision for the future. It’s also a great chance to see if we’re the right fit for each other. By the end of the call, we’ll have a verbal agreement of the project deliverables, time-frame and budget in place.
02. ONBOARDING
Using the information gathered from our discovery call, I will create a bespoke project proposal and deposit invoice of 50% of the agreed fee. Once settled, we’re ready to go!
03. RESEARCH
Before jumping into the design process, I start with thorough research. This phase involves exploring your industry, competitors, and target audience to identify design styles that best fit the strategy for the business. Throughout this stage, I analyse the brief to map out relevant keywords and themes that will shape the creative direction of the project.
04. DESIGN DIRECTION
Once I’ve gathered these insights, I’ll create a minimum of two moodboards that capture the overall look and feel of your brand. These will showcase potential logo styles, typography pairings, and colour palettes. You’ll then select the direction that feels right for your brand, and I’ll move forward into the full creative development phase.
05. INITIAL IDEAS
After confirming which design direction you’d like to pursue, I begin to iterate as many logos as possible to arrive at those eureka moments! With lots of sketching and prototyping, we eliminate any surface level ideas that go beyond the obvious to deliver a brand with meaning and value.
06. IDEA REFINEMENT
At this point, I’ve identified the strongest solution for your brief and I begin to introduce colour, typography and other key elements.
07. DESIGN PRESENTATION
With the design work complete, I’ll put together a comprehensive presentation that walks you through each of my design decisions, explaining the thinking behind every choice. I’ll also include industry-specific mockups, so you can see exactly how your new branding will come to life in the real world.
08. FEEDBACK
After you’ve had time to evaluate the design presentation, we’ll come together to review the concept, share your feedback, and make sure you’re completely satisfied before I prepare the final design assets. My packages include up to three rounds of revisions to perfect the chosen concept. If a new concept needs to be explored, this can also be offered.
09. OFFBOARDING
Once the designs are approved and the final 50% invoice is settled, I’ll prepare your brand assets. This includes all of the file formats you’ll need for both digital and print use. You’ll also receive a brand guide to ensure consistency across all platforms, along with any final support you may need as you launch.
10. TESTIMONIAL
If you’re happy with the results, a Google review is a fantastic way to share your experience. It helps others discover the value of my design services and your feedback is genuinely appreciated. Thank you!
01. DISCOVERY CALL
We’ll kick things off with a 30-minute discovery call where I will guide you through a brand questionnaire. These questions help me to understand your business, goals, and vision for the future. It’s also a great chance to see if we’re the right fit for each other. By the end of the call, we’ll have a verbal agreement of the project deliverables, time-frame and budget in place.
02. ONBOARDING
Using the information gathered from our discovery call, I will create a bespoke project proposal and deposit invoice of 50% of the agreed fee. Once settled, we’re ready to go!
03. RESEARCH
Before jumping into the design process, I start with thorough research. This phase involves exploring your industry, competitors, and target audience to identify design styles that best fit the strategy for the business. Throughout this stage, I analyse the brief to map out relevant keywords and themes that will shape the creative direction of the project.
04. DESIGN DIRECTION
Once I’ve gathered these insights, I’ll create a minimum of two moodboards that capture the overall look and feel of your brand. These will showcase potential logo styles, typography pairings, and colour palettes. You’ll then select the direction that feels right for your brand, and I’ll move forward into the full creative development phase.
05. INITIAL IDEAS
After confirming which design direction you’d like to pursue, I begin to iterate as many logos as possible to arrive at those eureka moments! With lots of sketching and prototyping, we eliminate any surface level ideas that go beyond the obvious to deliver a brand with meaning and value.
06. IDEA REFINEMENT
At this point, I’ve identified the strongest solution for your brief and I begin to introduce colour, typography and other key elements.
07. DESIGN PRESENTATION
With the design work complete, I’ll put together a comprehensive presentation that walks you through each of my design decisions, explaining the thinking behind every choice. I’ll also include industry-specific mockups, so you can see exactly how your new branding will come to life in the real world.
08. FEEDBACK
After you’ve had time to evaluate the design presentation, we’ll come together to review the concept, share your feedback, and make sure you’re completely satisfied before I prepare the final design assets. My packages include up to three rounds of revisions to perfect the chosen concept. If a new concept needs to be explored, this can also be offered.
09. OFFBOARDING
Once the designs are approved and the final 50% invoice is settled, I’ll prepare your brand assets. This includes all of the file formats you’ll need for both digital and print use. You’ll also receive a brand guide to ensure consistency across all platforms, along with any final support you may need as you launch.
10. TESTIMONIAL
If you’re happy with the results, a Google review is a fantastic way to share your experience. It helps others discover the value of my design services and your feedback is genuinely appreciated. Thank you!
01. DISCOVERY CALL
We’ll kick things off with a 30-minute discovery call where I will guide you through a brand questionnaire. These questions help me to understand your business, goals, and vision for the future. It’s also a great chance to see if we’re the right fit for each other. By the end of the call, we’ll have a verbal agreement of the project deliverables, time-frame and budget.
02. ONBOARDING
Using the information gathered from our discovery call, I will create a bespoke project proposal and deposit invoice of 50% of the agreed fee. Once settled, we’re ready to go!
03. RESEARCH
Before jumping into the design process, I start with thorough research. This phase involves exploring your industry, competitors, and target audience to identify design styles that best fit the strategy for the business. Throughout this stage, I analyse the brief to map out relevant keywords and themes that will shape the creative direction of the project.
04. DESIGN DIRECTION
Once I’ve gathered these insights, I’ll create a minimum of two moodboards that capture the overall look and feel of your brand. These will showcase potential logo styles, typography pairings, and colour palettes. You’ll then select the direction that feels right for your brand, and I’ll move forward into the full creative development phase.
05. INITIAL IDEAS
After confirming which design direction you’d like to pursue, I begin to iterate as many logos as possible to arrive at those eureka moments! With lots of sketching and prototyping, we eliminate any surface level ideas that go beyond the obvious to deliver a brand with meaning and value.
06. IDEA REFINEMENT
At this point, I’ve identified the strongest solution for your brief and I begin to introduce colour, typography and other key elements.
07. DESIGN PRESENTATION
With the design work complete, I’ll put together a comprehensive presentation that walks you through each of my design decisions, explaining the thinking behind every choice. I’ll also include industry-specific mockups, so you can see exactly how your new branding will come to life in the real world.
08. FEEDBACK
After you’ve had time to evaluate the design presentation, we’ll come together to review the concept, share your feedback, and make sure you’re completely satisfied before I prepare the final design assets. My packages include up to three rounds of revisions to perfect the chosen concept. If a new concept needs to be explored, this can also be offered.
09. OFFBOARDING
Once the designs are approved and the final 50% invoice is settled, I’ll prepare your brand assets. This includes all of the file formats you’ll need for both digital and print use. You’ll also receive a brand guide to ensure consistency across all platforms, along with any final support you may need as you launch.
10. TESTIMONIAL
If you’re happy with the results, a Google review is a fantastic way to share your experience. It helps others discover the value of my design services and your feedback is genuinely appreciated. Thank you!
01. DISCOVERY CALL
We’ll kick things off with a 30-minute discovery call where I will guide you through a brand questionnaire. These questions help me to understand your business, goals, and vision for the future. It’s also a great chance to see if we’re the right fit for each other. By the end of the call, we’ll have a verbal agreement of the project deliverables, time-frame and budget in place.
02. ONBOARDING
Using the information gathered from our discovery call, I will create a bespoke project proposal and deposit invoice of 50% of the agreed fee. Once settled, we’re ready to go!
03. RESEARCH
Before jumping into the design process, I start with thorough research. This phase involves exploring your industry, competitors, and target audience to identify design styles that best fit the strategy for the business. Throughout this stage, I analyse the brief to map out relevant keywords and themes that will shape the creative direction of the project.
04. DESIGN DIRECTION
Once I’ve gathered these insights, I’ll create a minimum of two moodboards that capture the overall look and feel of your brand. These will showcase potential logo styles, typography pairings, and colour palettes. You’ll then select the direction that feels right for your brand, and I’ll move forward into the full creative development phase.
05. INITIAL IDEAS
After confirming which design direction you’d like to pursue, I begin to iterate as many logos as possible to arrive at those eureka moments! With lots of sketching and prototyping, we eliminate any surface level ideas that go beyond the obvious to deliver a brand with meaning and value.
06. IDEA REFINEMENT
At this point, I’ve identified the strongest solution for your brief and I begin to introduce colour, typography and other key elements.
07. DESIGN PRESENTATION
With the design work complete, I’ll put together a comprehensive presentation that walks you through each of my design decisions, explaining the thinking behind every choice. I’ll also include industry-specific mockups, so you can see exactly how your new branding will come to life in the real world.
08. FEEDBACK
After you’ve had time to evaluate the design presentation, we’ll come together to review the concept, share your feedback, and make sure you’re completely satisfied before I prepare the final design assets. My packages include up to three rounds of revisions to perfect the chosen concept. If a new concept needs to be explored, this can also be offered.
09. OFFBOARDING
Once the designs are approved and the final 50% invoice is settled, I’ll prepare your brand assets. This includes all of the file formats you’ll need for both digital and print use. You’ll also receive a brand guide to ensure consistency across all platforms, along with any final support you may need as you launch.
10. TESTIMONIAL
If you’re happy with the results, a Google review is a fantastic way to share your experience. It helps others discover the value of my design services and your feedback is genuinely appreciated. Thank you!
01. DISCOVERY CALL
We’ll kick things off with a 30-minute discovery call where I will guide you through a brand questionnaire. These questions help me to understand your business, goals, and vision for the future. It’s also a great chance to see if we’re the right fit for each other. By the end of the call, we’ll have a verbal agreement of the project deliverables, time-frame and budget in place.
02. ONBOARDING
Using the information gathered from our discovery call, I will create a bespoke project proposal and deposit invoice of 50% of the agreed fee. Once settled, we’re ready to go!
03. RESEARCH
Before jumping into the design process, I start with thorough research. This phase involves exploring your industry, competitors, and target audience to identify design styles that best fit the strategy for the business. Throughout this stage, I analyse the brief to map out relevant keywords and themes that will shape the creative direction of the project.
04. DESIGN DIRECTION
Once I’ve gathered these insights, I’ll create a minimum of two moodboards that capture the overall look and feel of your brand. These will showcase potential logo styles, typography pairings, and colour palettes. You’ll then select the direction that feels right for your brand, and I’ll move forward into the full creative development phase.
05. INITIAL IDEAS
After confirming which design direction you’d like to pursue, I begin to iterate as many logos as possible to arrive at those eureka moments! With lots of sketching and prototyping, we eliminate any surface level ideas that go beyond the obvious to deliver a brand with meaning and value.
06. IDEA REFINEMENT
At this point, I’ve identified the strongest solution for your brief and I begin to introduce colour, typography and other key elements.
07. DESIGN PRESENTATION
With the design work complete, I’ll put together a comprehensive presentation that walks you through each of my design decisions, explaining the thinking behind every choice. I’ll also include industry-specific mockups, so you can see exactly how your new branding will come to life in the real world.
08. FEEDBACK
After you’ve had time to evaluate the design presentation, we’ll come together to review the concept, share your feedback, and make sure you’re completely satisfied before I prepare the final design assets. My packages include up to three rounds of revisions to perfect the chosen concept. If a new concept needs to be explored, this can also be offered.
09. OFFBOARDING
Once the designs are approved and the final 50% invoice is settled, I’ll prepare your brand assets. This includes all of the file formats you’ll need for both digital and print use. You’ll also receive a brand guide to ensure consistency across all platforms, along with any final support you may need as you launch.
10. TESTIMONIAL
If you’re happy with the results, a Google review is a fantastic way to share your experience. It helps others discover the value of my design services and your feedback is genuinely appreciated. Thank you!
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
Reeve Digital
Taco Lab
Sneaker Suite
Optimal Hearing
+Plus Events
Luke Coleman Gardens
Hampton Exports
Schmidt & Stanway
Reeve Digital
Taco Lab
Sneaker Suite
Optimal Hearing
+Plus Events
Luke Coleman Gardens
Hampton Exports
Schmidt & Stanway
Reeve Digital
Taco Lab
Sneaker Suite
+Plus Events
Luke Coleman Gardens
Reeve Digital
Taco Lab
Sneaker Suite
Optimal Hearing
+Plus Events
Luke Coleman Gardens
Hampton Exports
Schmidt & Stanway
Reeve Digital
Taco Lab
Sneaker Suite
Optimal Hearing
+Plus Events
Luke Coleman Gardens
Hampton Exports
Schmidt & Stanway
HAVE A PROJECT
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