Client
Sneaker Suite
Overview
After 25 years on the high street, this traditional cobbler made a name for themselves for their expert shoe repairs. But with younger audiences turning to online retailers for new footwear, the business risked being left behind. To stay relevant, they set out to reposition the brand by introducing exclusive products while remaining true to their core services and loyal customer base.
Client
Sneaker Suite
Industry
Footwear
Service
Brand Identity Design
Printed Marketing Materials
Digital Marketing Materials
Duration
6 Weeks
The Challenge
Since the business hadn’t changed their branding for over 25 years, they were feeling a little stuck in the past and needed a refresh that would elevate them into present day. With footfall declining and younger customers opting for online alternatives, a fresh brand identity was essential. Not only to attract a new generation, but to ensure they remained a valued part of the high street for years to come.
The Solution
From our initial conversation, it was clear the brand needed to honour the shop’s heritage while resonating with a younger audience. The solution was a refined identity that bridges past and present. The logo draws inspiration from classic luxury streetwear brands, combined with modern typography and a simplified colour palette to bring vibrancy and consistency across both digital and print.
