Client
+Plus Events
Overview
+Plus Events is a new spin on nightlife that is reimagined for the daytime. Created for those over 30, the events combine 80s and 90s club culture with a more practical daytime format. No more 5am finishes or lost weekends. Just timeless tunes, great energy and a like minded community that celebrates the golden years of dance classics.
Client
+Plus Events
Industry
Hospitality and Events
Service
Brand Identity Design
Website Design
Printed Marketing Materials
Content
Duration
6 Weeks
The Challenge
Previous branding attempts from other design studios did not fully capture +Plus Events vision correctly. They were seeking an identity that genuinely reflected their values and everything they had seen up to this point had missed the mark. This is when they approached me to get things back on track.
The Solution
During our initial discovery call, we identified what was working and where improvements were needed. Together, we developed a creative direction inspired by the bold visuals of 80s and 90s club culture. The final identity takes inspiration from classic rave posters, using a bright neon colour palette and layered graphical elements to capture the essence of the era. The result is a distinctive brand that combines nostalgic charm with a modern twist. It connects with an audience that is eager to experience the music and atmosphere they grew up with, but in a way that fits their lives today.
