Client
Pippa Sloan
Overview
Based in the centre of Market Harborough, Kaleidoscope is made up of Pippa, Anne and Corinne. Together they provide a wealth of experience as professional counsellors and supervisors. They understand that lifes journey comes with it’s challenges and that they’re here to help people explore their emotions with compassion and respect.
Duration
8 Weeks
Industry
Healthcare
Services
Brand Identity Design
Website Design
Printed Marketing Materials
Digital Marketing Materials
Location
Market Harborough, U.K
The Challenge
During our initial discussions we highlighted that Kaleidoscope Counselling is about holding onto hope. Even in difficult times, they believe in the possibility of brighter days ahead, offering encouragement and reassurance that change is always within reach.
The Solution
With this in mind, the creative direction took inspiration from the calm beauty of springtime. It’s a season of new beginnings, growth and optimism. The logo carries three layers meaning; The butterfly is a universal symbol of hope and transformation, while the hidden faces within the wings embody the idea of self reflection. You may not see it at first, but it becomes clear with a shift of perspective; just like the process of counselling. The colour palette is inspired by the flowers that butterfly’s are drawn towards. Embracing the natural beauty of these purple hues brings a sense of uniqueness, while also offering a calm and reassuring aesthetic.
